California Democratic Sen. Curren Price is sponsoring BILL NUMBER: SB 1453 to bring Digital Billboard License Plates to California.
So what is a Digital Billboard License Plates? It turns the license plate on YOUR car in to a State of California controlled rolling billboard. So the State of California can sell ad space on Your car. When your car stops, for a predetermined time, the license numbers go away and a digital billboard comes alive. The ads will start to be displayed, until your car starts to move again.
The idea behind the plate wasn’t to make the vehicle into a rolling billboard. Rather, the plate was devised to allow the driver to customize their own license plate to support organizations, sports teams, and colleges. Says M. Conrad Jorda, CEO of Smart Plate.
I can not believe the arrogance of the state legislators that put this Bill together. A Bill that would would become LAW and force you to display the ads the state sells. They need to remember who pays for the car. The state’s reasoning behind this it to develop alternative revenue streams. If the state does this it it will be infringing on your rights and privacy. Again, State law makers IT IS NOT YOUR CAR!
I can think of all kinds of problems with this. For starters I’m sure there will be all kinds of ads running on the back of YOUR car. Say your a person that does not believe in a product or topic, or has religious beliefs against a product or topic. Will you be forced to let that ad run on the license plate mounted to your car.
Plus the digital license billboard requires electricity to run, where is the electricity coming form? Thats right your cars electrical system. So let’s say the digital license plate malfunctions and stays on all night running down your battery. You do not find out until you try a drive to work in the morning. No battery and you can not start you car. Now you can not get to work. Who’s at fault?
Or the plate malfunction in traffic and the Digital Billboard is flashing ads while you are driving. It distracts a driver and that rear ends you. Who is responsible, the state? It was the California State run digital billboard that caused the distraction that caused the accident?
It’s not all big brother, the digital license plate could also be used to alert drivers of an Amber Alerts or other emergency messages. But it will mostly be unwanted junk.
I hope and pray that the State of California does not do this! It is MY car not the State of California’s rolling billboard.