A 300 million dollar ad campaign to make us all feel good about windows? It would take a heavenly miracle to make us all feel better about Windows. I see several problems with the ad campaign.
First problem is me. Sorry I did not get the “Simple Life” parody of Bill and Jerry as BFF. Just blew completely by me. Maybe I would have got the parody if the ad was the full 4.5minutes that is posted on the internet. But only seeing 60 seconds at a time was not enough. Did not see the parody until I read about the ads in the news. I thought it was like a Target ad, just a little bit of mindless entertainment to build brand awareness. Oh well it must just be me, I must be one of the dumb Americans.
Second I guess Bill and Jerry were trying be funny. It just did not happen, the spot was not funny. Even Bills robot dance was not funny. The Apple spots are funny, but this was not.
In my option spend the 300 million dollars on designing better software. Oh I forgot we like software that crashes and is attacked by all kinds of virus and malware. But then again we are all just a bunch of Dumb Americans, because we keep buying windows!